About Coach David Ito

• About

Thrive now,

live healthier longer

Discover an extraordinary life of fulfillment and longevity.

Coach David Ito has helped thousands live a better life.

Finding myself

I traded a comfy corporate job in management consulting for finding purpose in life when I left Spain to become a humanitarian aid and development worker.

A short-term commitment turned into 15 years with the world's leading aid organizations (ACF, ICRC, WFP, UNICEF, UN), where I helped millions suffering from natural and man-made disasters.

I finally found purpose and meaning in life. I got to learn what no school can teach us - to experience ALL faces of humanity: the good, the bad and the ugly.

As amazing as this experience was, I failed to learn the most important lesson: the need to take care of myself before helping others.

Coach David Ito - 1998 Humanitarian Worker Guinea

Hitting rock bottom

We really can be pros at ignoring the warnings and signs life is giving us.

I failed so bad at taking care of myself that I ended up bedridden from two simultaneous herniated discs, degenerative disc disease, suffering the effects of countless tropical diseases, systemic chronic inflammation, IBS and PTSD from a string of near-death experiences.

All this gravely affected my mental health, my sexual health, my self-esteem and motivation in life.

The worst is that I actually saw my burnout coming but did nothing. I was convinced my body could keep going. Until it was too late.

Reconstructing myself

Our medical system is great to deal with an acute crisis and keep us alive. But it fails terribly at preventing disease.

Months of physical therapy greatly helped but as soon as I picked up normal activities, the spasms and pain would come back. My doctors' unacceptable solution: more rest, more pain killers, more muscle relaxants...

Wait, that's all you have to offer???

Pain is one the strongest motivators - I realized I had to take matters into my own hands.

I researched and experimented with all sorts of alternative medicine, functional nutrition, nutritional supplements, optimal hydration, proper sleep, daily yoga and meditation.

A year later, I was 90% pain free.